The first “Expo Chianti Classico – Best Label Design Contest”, celebrating the most beautiful and distinctive Chianti Classico wine labels, attracted a great response from the public.
A total of 1,278 votes were cast during the Expo Chianti Classico, demonstrating the curiosity and interest generated by the initiative.
For its first edition, the contest turned visitors into active participants, inviting them to choose their favourite label and discover another creative dimension of Chianti Classico.
Taking first place was Baciata Me – Avenne Chianti Classico 2021, with 246 votes (19.25%).
In second place was Mori Concetta – Morino Chianti Classico Riserva 2023, with 240 votes (18.78%), followed by Castellinuzza di Cinuzzi – Chianti Classico Gran Selezione 2020, which received 170 votes (13.30%).
Completing the top five are Castellinuzza e Piuca – Chianti Classico 2022, in fourth place with 110 votes (8.61%), and Altiero – Chianti Classico Riserva 2021, in fifth place with 92 votes (7.20%).
A contest about wine, but also about creativity
The Best Label Design Contest was created to highlight one of the most important elements in wine communication: the label — the first visual story through which a bottle introduces itself to the public.
The success of this first edition shows how much this theme can engage not only wine enthusiasts, but also visitors who are simply curious to discover more about Chianti Classico.
This result would not have been possible without the participation of the wineries and producers who chose to put their labels in the spotlight and take part in the contest.
A heartfelt thank you goes to all the producers who participated in this first edition and contributed, through their creativity, to making the Expo Chianti Classico experience even richer.
And, of course, a big thank you to all 1,278 voters who took part, made their choice and helped determine the result.
The Best Label Design Contest looks forward to seeing you again at the next edition. 🍷
